Raise your hand if you’ve spent hours designing a beautiful buyer or seller guide—or some other lead magnet—only for it to end up hidden in a Google Drive folder, never to see the light of day. 🙋♀️
Yep, I’ve been there too.
We pour so much time, thought, and energy into creating these resources to help potential clients… and then? We forget to actually share them. But here’s the thing: when you consistently share items of value, your leads don’t just start conversations with you—they start trusting you.
Over the last two years, the simple act of offering a lead magnet has become my #1 way to connect with new buyers and sellers. I don’t have to chase down leads or post 24/7. Instead, I attract people who already feel like I can help them—because I’ve already started helping them with my free resource.
What counts as a lead magnet?
Don’t overthink it! It can be something you’ve already created:
-
A Buyer 101 Guide
-
A Seller Checklist
-
A “How to Prep Your Home for Photos” cheat sheet
-
A local market update
-
A moving timeline
-
A fun PDF about the best neighborhoods in your city
Anything that answers a question, solves a problem, or makes your client’s life easier = value.
Here’s my simple 3-step system:
Post them on social media, link them in your bio, talk about them in your Stories. Let people know they exist! (Tip: Don’t wait until it’s perfect—done and shared beats perfect and hidden.)
Once someone downloads your guide, let the system take over! Automations allow you to stay in touch without burning out. Think follow-up emails with helpful tips, related resources, or even a short video introducing yourself.
By the time you hop on a call or tour a home together, they’ve already gotten value from you. You’ve built trust before even meeting—and that’s powerful.
Why does this work?
Because it shifts you from being “just another agent” to someone who genuinely helps. When people feel supported from the start, they’re far more likely to choose you as their Realtor®.
Best part? Once you’ve built the system, it runs in the background—bringing in leads, building relationships, and saving you time. 🙌
I’ll be sharing more of the how-to's in my Stories soon, so if this sparked some ideas, definitely follow along. And if you're a Realtor® looking for more practical marketing advice, join my email list! We're currently diving into an Email Marketing for Realtors® series, and it's packed with step-by-step tips to help you grow your business without burning out.
Let’s stop letting those guides collect dust. Put them to work—and watch your lead pipeline grow. 💥
